Strategy / Story / Systems
I help expertise-driven organizations recognize the value of what they know, communicate what sets them apart, and build smarter ways to put that knowledge to work.
The approach
Organizations often have more expertise, experience, and valuable information than they realize. The challenge is knowing how to recognize it, communicate it, and make better use of it.
I bring together marketing strategy, storytelling, information intelligence, and technology to help organizations see their opportunities differently, and do something meaningful with them.
What I do
Position · Differentiate · Grow
Find the opportunities others might overlook. Develop the positioning, intelligence, and direction that help organizations compete more effectively.
Articulate · Engage · Lead
Turn complex expertise into clear, compelling communications. Find the narratives that make an organization’s experience relevant and memorable.
Organize · Enable · Scale
Make existing knowledge work harder. Develop practical ways to organize information, improve workflows, and use technology to solve everyday business problems.
The work
A selection of projects where strategy, insight, and storytelling came together to solve business problems and create meaningful results.
Discovering an authentic brand voice and translating it into a distinctive, consistent experience across marketing, digital, and customer engagement.
Firefighters Community Credit UnionRead the case study
Finding the meaningful distinctions that set an organization apart, and turning them into a compelling market position, stronger client connections, and a more effective marketing approach.
Ruhnau Clarke ArchitectsRead the case study
Making specialized expertise easier to understand, creating a more recognizable brand voice, and connecting marketing strategy to measurable business development results.
NBS Government Finance GroupRead the case study
Reframing complex expertise around the questions, challenges, and priorities that matter to the audience, then building narratives that make the value tangible.
Ruhnau Clarke ArchitectsRead the case study
Years of project history buried in proposals, turned into information a team can find and trust.
Ruhnau Clarke ArchitectsRead the case study
An AI-assisted research workflow that investigates the client and the opportunity before anyone starts writing.
Ruhnau Clarke ArchitectsRead the case study
Four separate systems at three organizations, each built to stop teams recreating the same work.
NBS Government Finance Group, Ruhnau Clarke Architects, Firefighters Community Credit UnionRead the case study
Engagement options
Focused initiatives with defined objectives and outcomes. From positioning and messaging to content development and workflow improvement.
Experienced strategic marketing leadership for organizations that need direction, perspective, and hands-on guidance without a full-time executive.
An experienced outside perspective to help assess challenges, identify opportunities, and determine a practical path forward.
Engagements are shaped around each organization’s needs, with recommendations grounded in the realities of its people, resources, and existing systems.
A little about me
I started my career behind a research analyst’s desk, where I got an early education in how marketing works, and sometimes how it doesn’t. I won’t say when, but I used a light table to mock up newsletters. Equal parts graphic design, microsurgery, and scrapbooking under fluorescent lights.
The first decade taught me the craft: capturing attention, telling great stories, turning ideas into campaigns and campaigns into business results. Ever since, I’ve been putting that experience to work.
The analyst in me still looks beneath the surface, asks questions, and connects dots to find the value hiding in plain sight. Whether I’m shaping a compelling narrative, untangling complex project information, or experimenting with AI, I’m looking for the smarter way through. Curiosity is probably my most consistent job title.
I don’t assume the existing way is the only way. I look for a better one.
Start a conversation
Tell me what you’re working on, what’s getting in the way, or what you think could work better. Let’s start a conversation.
